Analysis of Problems and Countermeasures in Online Marketing of Guilin Prefabricated Vegetables

Maoqian Li (), Yang Li (), Xiaodan Meng (), Guangmei Zhou (), Xiaopeng Mo () and Yufei Lu ()
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Maoqian Li: Guilin University of Electronic Science and Technology Business School
Yang Li: Guilin University of Electronic Science and Technology Business School
Xiaodan Meng: Guilin University of Electronic Science and Technology Business School
Guangmei Zhou: Guilin University of Electronic Science and Technology Business School
Xiaopeng Mo: Guilin University of Electronic Science and Technology Business School
Yufei Lu: Guilin University of Electronic Science and Technology Business School

A chapter in Proceedings of the 2024 2nd International Conference on Management Innovation and Economy Development (MIED 2024), 2024, pp 247-255 from Springer

Abstract: Abstract Under the influence of a fast-paced lifestyle, people’s demand for pre made dishes is gradually increasing. Due to issues such as further optimization of marketing strategies, limited product promotion, and incomplete industry standards, there is still significant room for development in online marketing of premade dishes in Guilin. This article is based on the 4P theory of marketing, analyzing the series of problems existing in Guilin’s pre made dishes, and proposing strategies such as optimizing production and processing, expanding promotional channels, and introducing more relevant regulations, in order to promote and popularize Guilin’s pre made dishes in a targeted manner, and promote the role of the pre made dish industry in local tourism and economic development.

Keywords: prefabricated dishes; online marketing countermeasures (search for similar items in EconPapers)
Date: 2024
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DOI: 10.2991/978-94-6463-542-3_33

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