Impact of Sustainable Techno-Marketing Strategies on MSME’s Growth: A Bibliometric Analysis of Past Decade (2014-2024)

Kamal Kant (), Junaid Hushain, Preeti Agarwal, Vijay Laxmi Gupta, Shilpa Parihar and Sanjeev Kumar Madan
Additional contact information
Kamal Kant: Jai Narain Vyas University
Junaid Hushain: Jai Narain Vyas University
Preeti Agarwal: Kanoria P.G. Mahila Mahavidyalya
Vijay Laxmi Gupta: Kanoria P.G. Mahila Mahavidyalya
Shilpa Parihar: Aishwarya College of Education
Sanjeev Kumar Madan: Tantia University

A chapter in Proceedings of the 2nd International Conference on Emerging Technologies and Sustainable Business Practices-2024 (ICETSBP 2024), 2024, pp 66-79 from Springer

Abstract: Abstract In a new era where the environment is a more significant concern and the market is more competitive, survival for MSMEs can be sustained through integrating sustainable practices with technological advancements. This paper carries out a holistic bibliometric analysis based on Scopus to investigate the changing scope of deceptive techno-marketing strategies for sustainability and their impact on MSME development in the last decade (2014-2024). By conducting a systematic literature review and analysis, this study identifies key themes, trends, and seminal work in the domain while showing how MSMEs can harvest sustainable practices with technological innovation and branding that must be helpful for their growth. The study focuses on dimensions like green marketing, digitalization, social media engagement and corporate social responsibility initiatives among MSMEs. It also analyzes the geographical distribution of research, mainstream perspectives and emerging gaps to provide pointers for future areas of investigation. This paper investigates the sustainable techno-marketing strategies for growing MSMEs. It collates extant knowledge and highlights areas for future research. It is essential reading for every policymaker, practitioner, and scholar. These lessons may prove beneficial in traversing what can often seem fast-paced and ever-evolving sustainable business practices through technological improvements.

Keywords: MSMEs; Sustainable techno-marketing strategies; Bibliometric analysis; Green marketing; Digitalization; Social media engagement; Sustainability; Technological innovations (search for similar items in EconPapers)
Date: 2024
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-544-7_6

Ordering information: This item can be ordered from
http://www.springer.com/9789464635447

DOI: 10.2991/978-94-6463-544-7_6

Access Statistics for this chapter

More chapters in Advances in Economics, Business and Management Research from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().