Research on the Impact of Social Media User Sharing on Customer Consumption Behavior

Ke Zhang ()
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Ke Zhang: Beijing Jiaotong University

A chapter in Proceedings of the 2024 2nd International Conference on Finance, Trade and Business Management (FTBM 2024), 2024, pp 316-320 from Springer

Abstract: Abstract Based on the background of social media marketing, this paper combines the technology acceptance model, customer perceived value theory and information adoption theory as the theoretical basis, and uses the questionnaire survey method to explore the impact of social media user sharing on customer consumption behavior.

Keywords: Social media marketing; Consumption behavior; Perceived value (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-546-1_35

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DOI: 10.2991/978-94-6463-546-1_35

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