Research on Green Supply Chain Management and Development Strategy of Fresh Products in Liaoning Province

Jun Wan and Zhengwen Ren ()
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Jun Wan: Liaoning Technical University, Department of Basic Teaching
Zhengwen Ren: Liaoning Technical University, School of Business Administration

A chapter in Proceedings of the 2024 5th International Conference on Management Science and Engineering Management (ICMSEM 2024), 2024, pp 1027-1034 from Springer

Abstract: Abstract This paper provides a comprehensive study on the current status of green supply chain management of fresh produce and its development strategies in Liaoning Province. Using SWOT analysis, the strengths, weaknesses, potential opportunities and challenges of the supply chain of fresh produce in Liaoning Province are thoroughly analyzed, and accordingly, a series of strategies are proposed to optimize the supply chain efficiency and enhance its green development potential. The study shows that Liaoning Province has obvious advantages in terms of policy support and enhanced use of science and technology, but at the same time, it faces disadvantages such as uneven infrastructure development and low efficiency in logistics and distribution. To meet these challenges and seize new opportunities in the fresh produce market, this paper suggests strengthening the construction and standardization of infrastructure, upgrading technological innovation and information management, integrating resources and optimizing the industry chain structure, broadening financing channels and strengthening risk management, expanding domestic and international markets through e-commerce, and integrating green development and consumption upgrading needs. The implementation of these strategies can promote the green supply chain of fresh produce in Liaoning Province to develop in a more efficient and sustainable direction.

Keywords: green supply chain; fresh produce; Liaoning Province; supply chain management; SWOT analysis (search for similar items in EconPapers)
Date: 2024
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DOI: 10.2991/978-94-6463-570-6_103

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