Development of Chatbot Learning Media C4 Integrated Retail Business Material to Improve Learning Outcomes

Eka Putri Surya and Rachmad Hidayat ()
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Eka Putri Surya: Universitas Negeri Malang
Rachmad Hidayat: Universitas Negeri Malang

A chapter in Proceedings of the 4th Business Innovation Sustainability and Technology International Conference (BISTIC 2024), 2024, pp 252-262 from Springer

Abstract: Abstract The retail business is an important industrial sector but requires a strong understanding of its concepts and strategies within the scope of formal vocational high school education. Innovative and effective learning media technology is needed to improve learning and improve student learning outcomes. The purpose of this study is to produce interactive Chatbot-based learning media on C4 integrated retail business material, determine the feasibility level of learning media, and determine the level of effectiveness of student learning outcomes. The method used is the Borg and Gall research and development model. The field trial subjects were 33 class XII BDP students at SMKN 1 Boyolangu. The results of the analysis of the validity of the media expert obtained a score of 92% and the results of the analysis of the validity of the material expert obtained a figure of 86.5% with a very valid category. The results of the analysis of student responses obtained 88% in the very easy category. The results of the effectiveness test show the value of Sig. 0.000

Keywords: Development; Learning; C4; Chatbot (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-576-8_22

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DOI: 10.2991/978-94-6463-576-8_22

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