Can We Help Young Adult Men From Depressive Disorder With Social Marketing Mix?

Aurora Dinda Pramono and Mochammad Riyadh Rizky Adam ()
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Aurora Dinda Pramono: Swiss German University, Business Management
Mochammad Riyadh Rizky Adam: Swiss German University, Business Management

A chapter in Proceedings of the 5th International Conference on Global Innovation and Trends in Economy 2024 (INCOGITE 2024), 2024, pp 453-476 from Springer

Abstract: Abstract In Jakarta, 20 percent of the population experiences mental health issues, which equates to two out of every ten people. Most people in Jakarta, ages 15 to 24, suffer from depression. However, the Indonesian government has implemented various efforts to improve mental health. To raise mental health awareness in Indonesia, particularly for depression, this study looked at the effect of a social marketing mix on the intention to implement a healthy lifestyle. Factors in this study included social product, social price, social place, and social promotion. We collected 275 responses from young adult men in the Jabodetabek district using an online survey. The findings revealed that social products and social places have the greatest impact on the intention to implement a healthy lifestyle. In contrast, social pricing and social promotion have little effect on the intention to implement a healthy lifestyle.

Keywords: Social Marketing Mix; Mental Health (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-585-0_31

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DOI: 10.2991/978-94-6463-585-0_31

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