Exploring the Potential of Social Enterprise-Based Development for Rural Tourism Destinations: A Strategic Approach in Desa Cibubuan, Sumedang

Sarojini Imran (), Riza Firmansyah, Ati Hermawati and Laili Fitria Noor
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Sarojini Imran: Universitas Pancasila
Riza Firmansyah: Universitas Pancasila
Ati Hermawati: Universitas Pancasila
Laili Fitria Noor: Universitas Pancasila

A chapter in Proceedings of the 5th International Conference on Global Innovation and Trends in Economy 2024 (INCOGITE 2024), 2024, pp 712-721 from Springer

Abstract: Abstract This study investigates the potential of social enterprise-based development as a strategic approach to enhancing rural tourism in Desa Cibubuan, Sumedang. By integrating social entrepreneurship principles with rural tourism development, this research aims to identify sustainable strategies that can promote economic growth, community empowerment, and cultural preservation. Through a combination of literature review, field observations, and stakeholder interviews, the study explores how social enterprises can address local challenges and create value for the community. Key findings suggest that social enterprises can effectively mobilize local resources, foster community participation, and ensure long-term sustainability. The implications of these findings provide valuable insights for policymakers, practitioners, and scholars interested in leveraging social entrepreneurship for rural development. This research contributes to the broader discourse on sustainable tourism and offers a practical framework for implementing social enterprise initiatives in rural settings.

Keywords: Rural tourism; Social enterprise; Community empowerment; Sustainable tourism (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-585-0_48

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DOI: 10.2991/978-94-6463-585-0_48

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