The Research on the Impact of Digital Marketing on the High-Quality Development of the Cultural Industry

Kai Wang ()
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Kai Wang: KYUNG HEE University, Graduate School of Technology Management Department of Global Management

A chapter in Proceedings of the 2024 3rd International Conference on Public Service, Economic Management and Sustainable Development (PESD 2024), 2024, pp 285-295 from Springer

Abstract: Abstract With the rapid development of digitalization and informatization, digital marketing is profoundly influencing the models and new trends of high-quality development in the cultural industry. Digital marketing not only expands the range of cultural products and services but also promotes the transformation, upgrading, and innovative development of the cultural industry, bringing new opportunities and challenges. In recent years, the current situation, existing problems, and future optimization directions of digital marketing’s impact on the high-quality development of the cultural industry have become the focus of attention in both academic and practical fields. With the widespread application of tools such as social media, big data analysis, mobile internet, and artificial intelligence in the promotion and management of the cultural industry, digital interaction and innovative integration continue to develop, driving the transformation of traditional marketing models into data-driven approaches. However, while digital marketing has achieved certain results in enhancing brand influence and user engagement, it also faces numerous challenges and shortcomings. This paper analyzes the impact of digital marketing on the high-quality development of the cultural industry from various aspects, including the integration of digital technology and the cultural industry, digital marketing strategies, and policy guidance for the development of the digital cultural industry, providing reference paths for the integrated development of digital marketing and the cultural industry as well as the high-quality development of the cultural industry from multiple perspectives.

Keywords: Digital Marketing; Cultural Industry; Technology Application; Strategy Adjustment (search for similar items in EconPapers)
Date: 2024
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DOI: 10.2991/978-94-6463-598-0_29

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