Brand Finance Global Brand Value Top 500 Ranking Analysis and Inspiration for Chinese Enterprises

Qian Zhang (), Bingxin Zeng () and Yuxi Zhang ()
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Qian Zhang: State Grid Energy Research Institute Company Limited
Bingxin Zeng: State Grid Energy Research Institute Company Limited
Yuxi Zhang: China Electric Power Research Institute Co., LTD.

A chapter in Proceedings of the 2024 3rd International Conference on Public Service, Economic Management and Sustainable Development (PESD 2024), 2024, pp 636-642 from Springer

Abstract: Abstract The brand value of an enterprise represents the core asset upon which strategic transformation and scale expansion are based. It plays a crucial role in enhancing the market competitiveness and industry status of the enterprise. In the context of external challenges, including the severe and complex international situation and geopolitical tensions, as well as the increased volatility of the global economy and the heightened complexity of the enterprise business environment, the necessity for strategic transformation and scale expansion is paramount. In this context, brand value has emerged as a pivotal determinant of enterprise stability in a volatile market. This paper presents an analysis of the overall situation of the top 500 global brand values and the ranking and basic characteristics of energy enterprises. Based on this analysis, it offers insights and suggestions for the development of Chinese energy enterprises.

Keywords: Brand value; Strategic transformation; Scale expansion (search for similar items in EconPapers)
Date: 2024
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DOI: 10.2991/978-94-6463-598-0_69

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