The Power of Corporate Culture in Driving CSR Initiatives: A Comprehensive Framework

Hongbing Shen ()

A chapter in Proceedings of the 2024 3rd International Conference on Public Service, Economic Management and Sustainable Development (PESD 2024), 2024, pp 683-691 from Springer

Abstract: Abstract Corporate Social Responsibility (CSR) has triggered widespread discussion, especially in the business landscape. Propelled by the growing expectations for social, environmental, and ethical accountability, CSR has become a strategic imperative for companies, and is deeply influenced by corporate culture, which shapes how these strategies are developed, implemented, and sustained. This paper aims to investigate the relationship between corporate culture and CSR, and it utilizes qualitative and quantitative data gathered through questionnaires and interviews with senior executives in leading China-based firms. Our findings offer practical insights into business strategies for companies could use to develop, implement, and sustain CSR efforts. This paper also introduces a framework that identifies key cultural practices to strengthen the effectiveness of CSR initiatives, and make further contributions to the growing discourse on sustainable efforts.

Keywords: CSR; Corporate Culture; Impact Analysis; Framework (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-598-0_75

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DOI: 10.2991/978-94-6463-598-0_75

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