Enterprise Social Responsibility, Customer Concern and Green Consumption Behavior: An Empirical Study on Electric Vehicle Industry in Pakistan

Muhammad Tahir, Min Li (), Tahira Khanum and Ali Qadir
Additional contact information
Muhammad Tahir: Nanjing University of Aeronautics and Astronautics, College of Economics and Management
Min Li: Nanjing University of Aeronautics and Astronautics, College of Economics and Management
Tahira Khanum: University of Balochistan, Faculty of Social Work
Ali Qadir: Nanjing University of Aeronautics and Astronautics, College of Economics and Management

A chapter in Proceedings of the 2024 3rd International Conference on Public Service, Economic Management and Sustainable Development (PESD 2024), 2024, pp 729-735 from Springer

Abstract: Abstract This study investigates the effects of Green Awareness (GA), Brand Heritage (BH), and Corporate Social Responsibility (CSR) on Green Consumption Behavior (GCB) in Pakistan’s electric vehicle industry, with Customer Concern (CC) as a mediator. The findings reveal that CSR and BH significantly impact GCB, while GA does not. CSR’s influence on GCB is robust and positively mediated by CC, indicating that CSR initiatives are more effective when addressing consumer concerns. In contrast, GA alone does not drive significant changes in GCB. The study highlights the importance of actionable CSR and brand heritage in fostering sustainable consumer behavior.

Keywords: Environmental Awareness; Green Marketing; Mediator Analysis; Sustainable Consumer Behaviour (search for similar items in EconPapers)
Date: 2024
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-598-0_80

Ordering information: This item can be ordered from
http://www.springer.com/9789464635980

DOI: 10.2991/978-94-6463-598-0_80

Access Statistics for this chapter

More chapters in Advances in Economics, Business and Management Research from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().