From Memories to Meaning: How Halal Tourism Experiences Shape Destination Affinity

Dian Prihardini Wibawa and Yanto Yanto ()
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Dian Prihardini Wibawa: Universitas Bangka Belitung, Faculty of Economics and Business
Yanto Yanto: Universitas Bangka Belitung, Faculty of Economics and Business

A chapter in Proceedings of the 1st International Conference of Economics, Management, Accounting, and Business Digital (ICEMAB 2024), 2024, pp 20-25 from Springer

Abstract: Abstract This study investigates the factors influencing memorable halal tourism experiences and their impact on Destination Affinity. Focusing on Halal-Friendly Facilities, Cultural Sensitivity, Safety and Security, Accessibility of Halal Information, and Spiritual Fulfillment, the research employs a descriptive design utilizing primary and secondary data sources. A comprehensive questionnaire was administered to Muslim travelers to gather insights into these variables. The findings reveal that Halal-Friendly Facilities, Cultural Sensitivity, and Safety and Security significantly enhance the overall travel experience, while Accessibility of Halal Information and Spiritual Fulfillment contribute to higher satisfaction levels. Notably, memorable halal tourism experiences were found to mediate the relationship between these factors and Destination Affinity. This study offers new insights into how these dimensions collectively shape memorable experiences and foster emotional bonds with destinations. The results emphasize the importance of catering to halal needs and creating culturally sensitive, safe, and spiritually fulfilling travel environments. These findings provide actionable guidance for tourism providers and destination managers to better serve the growing market of Muslim travelers and strengthen their emotional connections with destinations.

Keywords: Memorable Halal Tourism Experiences; Destination Affinity; Emotional Connections; Tourist Bonding; Loyalty (search for similar items in EconPapers)
Date: 2024
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DOI: 10.2991/978-94-6463-614-7_4

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