SWOT Analysis of The Influence of Tourism and Social Facilities Media Marketing Towards Increasing Visits Tourists at Padi Sands Beach, Bangka Belitung

Nurul Faradiba (), Wari Kartika Sari, Reniati Reniati and Ari Agung Nugroho
Additional contact information
Nurul Faradiba: Universitas Bangka Belitung
Wari Kartika Sari: Universitas Bangka Belitung
Reniati Reniati: Universitas Bangka Belitung
Ari Agung Nugroho: Universitas Bangka Belitung

A chapter in Proceedings of the 1st International Conference of Economics, Management, Accounting, and Business Digital (ICEMAB 2024), 2024, pp 59-67 from Springer

Abstract: Abstract Pasir Padi Beach is one of the leading tourist destinations in Bangka Belitung which has great potential in attracting tourists. This study aims to evaluate the strengths, weaknesses, opportunities, and threats related to tourist facilities and marketing strategies through social media in increasing tourist visits to Pasir Padi Beach. The research method used is a survey with a qualitative approach using SWOT analysis. The results of the study indicate that tourist facilities, both basic and recreational facilities, have a major influence on tourist interest in visiting. In addition, marketing strategies through social media greatly influence tourist interest in visiting Pasir Padi Beach. When creative, informative content that is in accordance with tourist preferences is promoted well, interest in visiting will increase.

Keywords: Tourism Facilities; Marketing; Tourist Visits (search for similar items in EconPapers)
Date: 2024
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-614-7_9

Ordering information: This item can be ordered from
http://www.springer.com/9789464636147

DOI: 10.2991/978-94-6463-614-7_9

Access Statistics for this chapter

More chapters in Advances in Economics, Business and Management Research from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().