The Determinant of Fintech Adoption among Gen Z in Indonesia

Upayana Wiguna Eka Saputra (), Ida Bagus Gede Dananjaya, Rifqi Nurfakhrurozi and Ida Nyoman Basmantra
Additional contact information
Upayana Wiguna Eka Saputra: Politeknik Negeri Bali, Business Administration Department
Ida Bagus Gede Dananjaya: Politeknik Negeri Bali, Business Administration Department
Rifqi Nurfakhrurozi: Politeknik Negeri Bali, Business Administration Department
Ida Nyoman Basmantra: Universitas Pendidikan Nasional, Economics and Business Department

A chapter in Proceedings of the International Conference on Sustainable Green Tourism Applied Science - Social Applied Science 2024 (ICoSTAS-SAS 2024), 2024, pp 437-447 from Springer

Abstract: Abstract This gap in financial literacy has the potential to hinder effective fintech adoption, posing a risk to financial inclusion and national economic development. Therefore, it is crucial to develop strategies that enhance financial literacy and support broader adoption of financial technology in Indonesia. This study aims to analyze the determinants of fintech adoption among Generation Z (Gen Z) in Indonesia, focusing on brand image, perceived ease of use, perceived usefulness, financial literacy, user innovativeness, and government support. The study employs a quantitative method with a Structural Equation Modeling (SEM) and Partial Least Square (PLS) approach. Data were collected through online questionnaires from 100 Gen Z fintech users in Indonesia between April and September 2024. The results indicate that brand image and perceived usefulness do not significantly influence fintech adoption. However, perceived ease of use and financial literacy significantly enhance fintech adoption. Furthermore, financial literacy and perceived ease of use mediate the impact of government support on fintech adoption. Interestingly, user innovativeness was found to reduce fintech adoption, potentially due to a critical stance toward new technology. The study suggests that fintech companies should focus on enhancing tangible benefits and ease of use, while the government should work on improving financial literacy among the population. Future research should consider using more specific samples and qualitative approaches to gain deeper insights into the motivations and barriers faced by Gen Z in adopting fintech.

Keywords: Fintech Adoption; Gen Z; SEM-PLS; TAM Analysis (search for similar items in EconPapers)
Date: 2024
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-622-2_48

Ordering information: This item can be ordered from
http://www.springer.com/9789464636222

DOI: 10.2991/978-94-6463-622-2_48

Access Statistics for this chapter

More chapters in Advances in Economics, Business and Management Research from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().