Industries Perspectives on the Need of English for Tourism and Event Learning Design in Hybrid-Technology Era

Muhamad Nova () and Ni Kadek Herna Lastari
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Muhamad Nova: Politeknik Negeri Bali, Tour and Travel Operation Study Program
Ni Kadek Herna Lastari: Politeknik Negeri Bali, Tourism Management Bussiness Study Program

A chapter in Proceedings of the International Conference on Sustainable Green Tourism Applied Science - Social Applied Science 2024 (ICoSTAS-SAS 2024), 2024, pp 481-488 from Springer

Abstract: Abstract In line with the economic improvement in the tourism industry in the post-pandemic era, changes in the MICE and Event industry could not be neglected. Due to the habits of having social distancing and several other regulations during the COVID-19 pandemic, the new setting of MICE and event is not only holding the event offline, but also online, and even hybrid. With the changes in event modes, the way of communicating among the event organizer team and client needs to be adjusted. In the current study, the objective of the study was to investigate the need for English communication to support the MICE and Event industry in the Hybrid-Technology Era. The current study employed a qualitative study approach, by using the case study design. Observations and interviews were conducted to collect data regarding the industry partnership in the MICE and Event industries. The collected data were then analyzed in three steps: data condensation, data display, and conclusion drawing. The result of the current study revealed that the industry needs professional workers who can communicate in English, not only in speaking but also in writing. The sector also emphasized the need for vocabulary mastery to enhance communication and comprehension of the discussion between the event organizer and the client. With the result of English communication needs, the teaching and learning design for English for Tourism and Events could be upgraded.

Keywords: English for Tourism and Event; Hybrid-Technology Era Learning Design (search for similar items in EconPapers)
Date: 2024
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DOI: 10.2991/978-94-6463-622-2_53

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