The Implementation of Video Advertising Project in English for Tour Operations as Project Based Learning

Indah Utami Chaerunnisah () and Muhamad Nova
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Indah Utami Chaerunnisah: Politeknik Negeri Bali, Hospitality Study Program
Muhamad Nova: Politeknik Negeri Bali, Tour and Travel Operation Study Program

A chapter in Proceedings of the International Conference on Sustainable Green Tourism Applied Science - Social Applied Science 2024 (ICoSTAS-SAS 2024), 2024, pp 524-533 from Springer

Abstract: Abstract The benefits of project-based learning in education have encouraged the Ministry of Research, Technology, and Higher Education Indonesia to demand implementation of project-based learning in the classroom. In vocational education, there are many types of projects could be provided to support the students’ learning process. One of them is a video advertising project. The current study sought the process of video advertising project implementation in English for Tour Operations as Project Based Learning. The current study employed a qualitative study approach, by using the case study design. Observation and interview were conducted to collect the data and the collected data were then analyzed through three steps, including data condensation, data display, and conclusion drawing. The result of the current study revealed that the implementation of video advertising project implementation in English for Tour Operations as Project Based Learning includes four phases. The first phase is material and project assignment delivery, where the vocational students learn how to use proper language expressions and also gain details information related to the project. The second phase is content discussion, where the vocational students could discuss the project content and video concept with the lecturer. The third phase is the media discussion, where the vocational students could discuss the proper media and mode to deliver the content and information in the video. Last, the fourth phase is project evaluation. The implementation of the video advertising project has successfully been integrated into English for Tour Operations.

Keywords: English for Tour Operations; Project Based Learning; Video Advertising Project (search for similar items in EconPapers)
Date: 2024
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DOI: 10.2991/978-94-6463-622-2_58

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