E-Filing, Digital Marketing, and Content Planner Training in Mengwitani Village, Badung Regency

I Made Widiantara (), Gede Sedana Wibawa Yasa, Ni Putu Rita Sintadevi, Putu Sandra Putri Astariani and Ni Nyoman Teristyani Winaya
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I Made Widiantara: Politeknik Negeri Bali, Business Administration Department
Gede Sedana Wibawa Yasa: Politeknik Negeri Bali, Business Administration Department
Ni Putu Rita Sintadevi: Politeknik Negeri Bali, Business Administration Department
Putu Sandra Putri Astariani: Politeknik Negeri Bali, Business Administration Department
Ni Nyoman Teristyani Winaya: Politeknik Negeri Bali, Business Administration Department

A chapter in Proceedings of the International Conference on Sustainable Green Tourism Applied Science - Social Applied Science 2024 (ICoSTAS-SAS 2024), 2024, pp 569-578 from Springer

Abstract: Abstract This community service activity was conducted in Mengwitani Village, Badung Regency, to address challenges in archive management at the village office and marketing of local SME products. The implementation method included e-filing, digital marketing, and content planning training, held on June 23, 2024, at the Mengwitani Village Office Hall. The process consisted of three training sessions delivered by lecturers and practitioners, attended by 45 participants from village office staff and SME owners. E-filing material was presented by Sagung Mas Suryaniadi, digital marketing by Made Hary Mahesa Putra, and content planning by Ida Ayu Putri Widiasuari Riyasa. The results showed increased participant understanding of digital archiving, online marketing strategies, and effective social media content creation. Participants also engaged in hands-on practice creating content to market SME products. In conclusion, this activity successfully provided practical solutions for archiving and marketing issues in Mengwitani Village, expecting to promote village economic development and enhance local business competitiveness in the digital era.

Keywords: Community service; Content planning; Digital Marketing; E-filing; SME development (search for similar items in EconPapers)
Date: 2024
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DOI: 10.2991/978-94-6463-622-2_63

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