How Relationship Strength in Social Networks Affects Users’ Information Sharing Behavior: an SPSS-Based Data Analysis

Jing Li () and Chaomin Gao ()
Additional contact information
Jing Li: BaiSe University
Chaomin Gao: BaiSe University

A chapter in Proceedings of the 2024 International Conference on Digital Economy and Marxist Economics (ICDEME 2024), 2024, pp 246-257 from Springer

Abstract: Abstract This study aims to explore how relationship strength in social networks influences users’ information-sharing behavior and examine the moderating role of privacy awareness. A survey method was employed to collect 269 valid responses, covering users’ information-sharing behavior, relationship strength, and privacy awareness in social networks. SPSS statistical software was used for data analysis, including descriptive statistics, correlation analysis, multiple linear regression, and hierarchical regression to test the moderating effect of privacy awareness. The results indicate that strong ties significantly promote the sharing of private information, while weak ties significantly promote the sharing of public information. Privacy awareness suppresses the tendency to share private information in strong ties and encourages users to share public information in weak ties. The conclusion suggests that social platforms should provide personalized privacy settings to meet users’ varying needs and enhance user education on privacy protection to optimize their information-sharing strategies.

Keywords: Social networks; relationship strength; information-sharing behavior; privacy awareness; moderating effect (search for similar items in EconPapers)
Date: 2024
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-636-9_22

Ordering information: This item can be ordered from
http://www.springer.com/9789464636369

DOI: 10.2991/978-94-6463-636-9_22

Access Statistics for this chapter

More chapters in Advances in Economics, Business and Management Research from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().