A Qualitative Study on the Types of Entrepreneurs’ Active Front-stage Behaviors in the Context of New Media: Empirical Evidence Based on Sina Weibo

Yulei Jiao (), Fujie Zhu () and Yaming Wang ()
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Yulei Jiao: University of Jinan, Business School
Fujie Zhu: University of Jinan, Financial Department
Yaming Wang: Shandong University of Traditional Chinese Medicine, School of Health Management

A chapter in Proceedings of the 5th International Conference on Economic Management and Big Data Application (ICEMBDA 2024), 2024, pp 529-538 from Springer

Abstract: Abstract This research focuses on the new media environment and takes Weibo as an example to conduct a qualitative study on the classification of entrepreneurs’ active front-stage behaviors. Through in-depth analysis of a large amount of Weibo data and related materials, this research divides the front-stage behaviors of enterprises into personal-related front-stage behaviors, enterprise-related front-stage behavior and social-related front-stage behaviors. The research results will provide important theoretical basis and practical reference for understanding entrepreneurs’ behavior strategies in the new media era and the impact of new media on enterprise development.

Keywords: New media; Entrepreneurs, Active front-stage behaviors, Qualitative research, Weibo (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-638-3_52

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DOI: 10.2991/978-94-6463-638-3_52

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