Design E-Catalogue Information System as Promotional Media at PT. XYZ

Sri Zuliarni (), Al Kahfi and Cahyo Budi Nugroho
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Sri Zuliarni: Batam State Polytechnic
Al Kahfi: Batam State Polytechnic
Cahyo Budi Nugroho: Batam State Polytechnic

A chapter in Proceedings of the Sixth International Conference on Applied Economics and Social Science (ICAESS 2024), 2025, pp 241-255 from Springer

Abstract: Abstract This study aims to design an e-catalogue information system as a promotional media for PT. XYZ uses the waterfall method. The system is designed to facilitate e-catalogue design and product data management, thereby increasing the efficiency and effectiveness of product promotion. System testing was conducted using the black box equivalence partitioning method with PT. XYZ's management and beta testing involved 74 respondents, including experts in information technology, digital marketing specialists, and potential consumers. The test results show that the developed e-catalogue system meets user needs in terms of ease of use, clarity of information, and efficiency in e-catalogue design. With this system, PT. XYZ is expected to become more competitive in the market and boost product sales.

Keywords: E-Catalogue; Information System; Promotion (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-640-6_18

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DOI: 10.2991/978-94-6463-640-6_18

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