Examining the Leaderlessness of a Networked Social Movement on Weibo and Douyin

Hairong Qiu () and Xiansheng Wang ()
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Hairong Qiu: Nansha College Preparatory Academy
Xiansheng Wang: The University of Sydney

A chapter in Proceedings of 2024 6th International Conference on Economic Management and Cultural Industry (ICEMCI 2024), 2025, pp 170-177 from Springer

Abstract: Abstract From the late 2000s to the 2010s, researchers have focused on the formation of networked social movements, which are built on existing social and organizational connections through the use of networked media technologies. The key difference between conventional social movements and networked social movements is the shift from ‘collective action’ to ‘connective action’. In this paper, regarding the recent social issue that a PhD. student complaints her supervisor for his sexual harassment behaviors. The author observed the creation of many hashtags or ‘chaohua’ (topics) on two popular social media platforms, Weibo and Douyin which received thousands of millions of views and accelerated the progress of ‘online-to-offline social movement’. Author intends to examine the formation and evolution of (opinion) leadership on Weibo and Douyin by examining the how social influence was distributed regard to different platforms, and exploring whether inequality in social influence was stable.

Keywords: Networked social movement; leaderlessness; informal leadership; Chinese social media platform (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-642-0_18

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DOI: 10.2991/978-94-6463-642-0_18

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