Research on Innovative Development Strategies of Cultural Industry under Digital Transformation

Yifei Song ()
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Yifei Song: University of Hong Kong

A chapter in Proceedings of 2024 6th International Conference on Economic Management and Cultural Industry (ICEMCI 2024), 2025, pp 451-458 from Springer

Abstract: Abstract This paper centers on the cultural industry within the digital transformation context. It initiates with an in-depth exploration of the profound influence that digitization exerts on multiple aspects of the cultural industry, including content generation, distribution channels, and consumer behavior patterns. Digitalization has reshaped the traditional landscape of the cultural industry. By scrutinizing relevant data and industry cases, we pinpoint the challenges and opportunities encountered by the cultural industry during the digital transition process. The crux of innovation lies in the amalgamation of digital technologies such as artificial intelligence, big data, virtual reality, and blockchain. Several innovative development strategies are proposed, like personalized content creation, immersive experience design, and digital copyright protection. Furthermore, we highlight the significance of cross-industry collaboration and talent cultivation. Through comprehensive research, our objective is to offer valuable perspectives and practical recommendations for the sustainable progress of the cultural industry in the digital era.

Keywords: Digital Transformation; Cultural Industry; Innovation Strategies; Cross - Industry Cooperation; Talent Cultivation (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-642-0_48

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DOI: 10.2991/978-94-6463-642-0_48

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