Corporate Competition and Financial Analysis - Based on Marriott’s Analysis

Yunuo Chen ()
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Yunuo Chen: Furen International School

A chapter in Proceedings of the International Workshop on Navigating the Digital Business Frontier for Sustainable Financial Innovation (ICDEBA 2024), 2025, pp 554-565 from Springer

Abstract: Abstract This paper provides a comprehensive analysis of the macroeconomic environment and investment potential of Marriott International. It begins with an overview of the U.S. economy, highlighting a projected GDP growth of 2.5% in 2023, driven by consumer spending and investment, while noting the adverse effects of geopolitical tensions, particularly the Israel-Palestine conflict. The analysis transitions to Marriott, detailing its operational framework, commitment to sustainability through its Serve 360 platform, and its position within the hospitality industry. Utilizing PESTEL and SWOT analyses, the paper evaluates Marriott’s strengths, weaknesses, opportunities, and threats, identifying its resilience post-COVID-19 with a significant revenue rebound. Financial performance metrics are presented, revealing a solid recovery trajectory despite challenges, while a discounted cash flow (DCF) valuation estimates a target price of $247.80, indicating potential for growth. The paper also emphasizes Marriott’s robust governance and risk management strategies amidst a volatile market landscape. In conclusion, it advocates for investment in Marriott, underscoring the company’s adaptability and prospects in a recovering global travel market, while suggesting areas for future research, particularly regarding sustainability initiatives and emerging market expansion.

Keywords: Sustainability; Resilience; Investment (search for similar items in EconPapers)
Date: 2025
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DOI: 10.2991/978-94-6463-652-9_58

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