Materialism Moderates the Relationship between Pandemic Threats and Preference for Eco-Friendly Products

Yaming Wang (), Yongtian Yin () and Chubo Gong ()
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Yaming Wang: Shandong University of Traditional Chinese Medicine
Yongtian Yin: Shandong University of Traditional Chinese Medicine
Chubo Gong: Shandong University of Traditional Chinese Medicine

A chapter in Proceedings of 2024 4th International Conference on Public Management and Big Data Analysis (PMBDA 2024), 2025, pp 202-208 from Springer

Abstract: Abstract Previous research has demonstrated that pandemic threats increase consumers’ preference for eco-friendly products. However, the effect does not always exist. The current research proposes that materialism plays a moderating role between the pandemic threats and the preference for eco-friendly products. Specifically, when low materialists are faced with a pandemic threat, their preference for eco-friendly products is significantly enhanced, while the preference of high materialists for eco-friendly products does not show significant change.

Keywords: Pandemic threats; Eco-friendly products; Materialism (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-656-7_20

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DOI: 10.2991/978-94-6463-656-7_20

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