Analysis of Future Tourism Gaze Based on Virtual Technology

Yuanyuan Tan () and Yang Langyue Yang ()
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Yuanyuan Tan: Guilin University of Electronic Technology
Yang Langyue Yang: Guilin University of Electronic Technology

A chapter in Proceedings of 2024 4th International Conference on Public Management and Big Data Analysis (PMBDA 2024), 2025, pp 15-28 from Springer

Abstract: Abstract With the rapid development of virtual reality (VR) and augmented reality (AR) technologies, virtual tourism is becoming a novel way to experience tourism. From the perspective of semiotics, this paper defines the types of future virtual tourism symbols and tourists’ identity symbols in detail, and studies tourists’ perception of future virtual tourism destinations from two dimensions: perceptual imagery and emotional imagery. Through the content analysis method, the cognitive image perception characteristics and classification structure of tourists on virtual tourism destinations were studied, and the virtual scene tourism symbols were divided into four categories: situational symbols, visual symbols, auditory symbols and language symbols. With the help of Peirce’s theory of “symbol tripartite”, this paper analyzes the construction of identity symbols of tourists, and points out that the emotional value of virtual tourism can be glimpsed through the presentation, representation and interpretation of identity symbols, and finally the symbol system of virtual tourism is constructed.

Keywords: virtual tourism; intentional perception; semiotics (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-656-7_3

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DOI: 10.2991/978-94-6463-656-7_3

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