The Application of Artificial Intelligence in E-Commerce Media Operations

Yuanyuan Wang ()
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Yuanyuan Wang: Wuhan Optics Valley Vocational College

A chapter in Proceedings of the 2024 6th Management Science Informatization and Economic Innovation Development Conference (MSIEID 2024), 2025, pp 537-547 from Springer

Abstract: Abstract This paper provides an in-depth exploration of the significance and application of artificial intelligence (AI) technology in the e-commerce sector. It examines key areas where AI is being utilized, including intelligent recommendation systems, automated customer service, and supply chain optimization. The study also addresses the challenges associated with implementing AI technologies, such as data privacy and security, technical integration, and ethical considerations. Furthermore, it forecasts the future impact of AI on e-commerce, highlighting innovative business models, intelligent operational processes, and changes in the competitive landscape. Through case studies and empirical evidence, this research offers valuable insights for practitioners and researchers, providing a roadmap for leveraging AI to enhance efficiency, effectiveness, and competitiveness in the e-commerce industry.

Keywords: E-commerce transformation; artificial intelligence; operational efficiency; personalized customer experience; technological innovation (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-676-5_53

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DOI: 10.2991/978-94-6463-676-5_53

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