Research on the Development of College Campus Economy Under the Network Economy Environment

Xiuxia Zhao, Zhuo Xu and Jie Lv ()
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Xiuxia Zhao: University of Jinan
Zhuo Xu: University of Jinan
Jie Lv: University of Jinan

A chapter in Proceedings of the 2024 6th Management Science Informatization and Economic Innovation Development Conference (MSIEID 2024), 2025, pp 572-578 from Springer

Abstract: Abstract The popularity of the Internet and the rapid growth of the number of online shopping users have promoted the prosperity and development of the e-commerce market and also had a huge impact on the real economy such as offline retail. As a large consumer group, the consumption behavior of college students often indicates future consumption trends. This paper makes an empirical study on the current situation of the impact of the two major e-commerce industries, namely online shopping and food delivery, on the campus real economy. The analysis on college students’ consumption psychology and behavior characteristics is helpful for colleges and universities to reform concepts of campus economic management, clarify the development strategy of campus economy and give full play to the dual roles of economy and practicality of the campus economy in colleges and universities.

Keywords: Campus Real Economy; Internet Economy; Consumption Channel; Consumption Behavior (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-676-5_56

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DOI: 10.2991/978-94-6463-676-5_56

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