Role of Destination’s Gastronomic Appeal in Attracting Tourists: Insights into Kangra’s Culinary Landscape

Satish Guleria (), Suresh Chauhan and Ishan Bakshi
Additional contact information
Satish Guleria: Maharishi Markandeshwar (Deemed to be University), MMICT & BM (Hotel Management)
Suresh Chauhan: Maharishi Markandeshwar (Deemed to be University), MMICT & BM (Hotel Management)
Ishan Bakshi: GNA University, School of Hospitality

A chapter in Proceedings of the 9th International Conference on Synergizing Sustainable Technologies and Management Practices (STAMP 2024), 2025, pp 282-295 from Springer

Abstract: Abstract This study investigated the role of destination food in tourism attraction, focusing on Kangra district, Himachal Pradesh, India. Using a quantitative approach with 410 tourist responses, it examined factors influencing tourists’ engagement with destination food. Results showed novelty, cultural exploration, sensory experiences, authenticity, and diversity significantly affected tourists’ decisions, while factors like food history knowledge and ingredient combinations had non-significant impacts. A strong positive correlation existed between overall food experience and perception of destination food as a tourist attraction. The study emphasized the importance of unique and authentic culinary offerings to enhance destination appeal. It suggested strategies including cultural promotion, culinary diversity, infrastructure investment, sustainability, and stakeholder collaboration to maximize destination food’s potential for tourism. These efforts not only attract tourists but also foster economic growth and cultural heritage preservation.

Keywords: Destination food; tourist attraction; Kangra district; Culinary Experience; Destination Attraction (search for similar items in EconPapers)
Date: 2025
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-682-6_19

Ordering information: This item can be ordered from
http://www.springer.com/9789464636826

DOI: 10.2991/978-94-6463-682-6_19

Access Statistics for this chapter

More chapters in Advances in Economics, Business and Management Research from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().