Digital Marketing Tools -Tourism and Upcoming Trends

Vinod Kumar (), Priyanka Rana, Kanika Gupta, Nirbhay Kumar, Upasana Singh, Masood Aslam, Piyush Kumar and Nitin Gupta
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Vinod Kumar: IIMT University, Asst. Professor – School of commerce and Management
Priyanka Rana: IIMT University, Associate Professor – School of commerce and Management
Kanika Gupta: IIMT University, Asst. Professor – School of commerce and Management
Nirbhay Kumar: IIMT University, Asst. Professor – School of Hotel Management catering and tourism
Upasana Singh: IIMT University, Asst. professor – School of Hotel Management catering and tourism
Masood Aslam: IIMT University, Professor – School of Hotel Management catering and tourism
Piyush Kumar: IIMT University, Asst. Professor – School of commerce and Management
Nitin Gupta: Bhikaji Cama Subharti College of Hotel Management, Swami Vivekanand Subharti University, Sr. Associate Professor

A chapter in Proceedings of the 9th International Conference on Synergizing Sustainable Technologies and Management Practices (STAMP 2024), 2025, pp 116-129 from Springer

Abstract: Abstract It is anticipated that the usage of digital technology in tourism would only grow stronger due to the unparalleled breakthroughs in these fields that have been embraced for marketing purposes. This research aims to examine upcoming trends and conduct a thorough evaluation of the literature on digital marketing tools in tourism that has been published in publications linked to the industry. The investigation shows that the tourism industry’s status quo has been upset by the growing adoption of digital marketing technologies. The results also demonstrate the wide variety of digital marketing solutions that are already available and still growing. In order to be competitive, travel industry marketers must stay up to date on the most recent advancements in digital marketing and possess the adaptability to make necessary adjustments. The study provides insights into the practical managerial consequences and establishes the groundwork for future research by synthesising the literature.

Keywords: travel; social media; digital marketing; websites (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-682-6_9

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DOI: 10.2991/978-94-6463-682-6_9

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