Influence Factors of Environmental Concerns Based on The Theory of Consumption Value

Bernadetta Diansepti Maharani (), Lusia Tria Hatmanti Hutami, Putri Dwi Cahyani, Dika Prawita and Rosni Binti Ab Wahid
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Bernadetta Diansepti Maharani: Universitas Sarjanawiyata Tamansiswa
Lusia Tria Hatmanti Hutami: Universitas Sarjanawiyata Tamansiswa
Putri Dwi Cahyani: Universitas Sarjanawiyata Tamansiswa
Dika Prawita: Universitas Sarjanawiyata Tamansiswa
Rosni Binti Ab Wahid: Universiti Kuala Lumpur

A chapter in Proceedings of the 3rd International Conference on Management and Business (ICOMB 2024), 2025, pp 131-136 from Springer

Abstract: Abstract This research explains one of the phenomena in Marketing Management: environmental awareness about environmentally friendly products for consumers who have bought or used ecologically friendly products. The current state of industrial and business development is increasingly extraordinary because it will impact the environment. Environmental issues are critical to pay attention to because the quality of the environment will affect the quality of human life today and in the future. This research adapts from The Theory of Consumption Value. This research aims to analyze the influence of functional value, conditional value, social value, epistemic value, and emotional value on environmental care. This study uses the purposive sampling method, where the criteria have been determined: consumers who have bought or are interested in purchasing environmental products aged 18-40. The research method uses analysis using the SPSS application to test the hypothesis. Before hypothesis testing, the validity, reliability, and prerequisite tests are tested first.

Keywords: Theory of Consumption Values; Environmental Concern; Green Product (search for similar items in EconPapers)
Date: 2025
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DOI: 10.2991/978-94-6463-698-7_14

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