The Influence of Perceived Ease of Transaction and Perceived Security of Transaction on Intention to Shop with Trust as An Intervening Variable Among Shopee Users

Irma Linamaningsih (), Nonik Kusumaningrum and Lusia Tria Hatmanti Hutami
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Irma Linamaningsih: Universitas Sarjanawiyata Tamansiswa
Nonik Kusumaningrum: Universitas Sarjanawiyata Tamansiswa
Lusia Tria Hatmanti Hutami: Universitas Sarjanawiyata Tamansiswa

A chapter in Proceedings of the 3rd International Conference on Management and Business (ICOMB 2024), 2025, pp 274-286 from Springer

Abstract: Abstract This research aims to analyze how perceived ease of transaction and perceived security of transaction among Shopee users influence the intention to shop. This study also seeks to understand the role of trust as a mediating variable in the relationship between perceived ease of transaction and perceived security of transaction with intention to shop among Shopee users. Data were collected from 150 respondents who are Shopee users in Yogyakarta and have made at least one transaction on Shopee. The sampling technique used was purposive sampling. The questionnaire was tested for validity and reliability. This was followed by model testing and hypothesis testing. The findings indicate that perceived ease of transaction and security positively and significantly affect the intention to shop. Trust does not have a positive and significant effect on intention to shop. Trust does not function as an intervening variable between perceived ease of transaction and perceived security of transaction on intention to shop. Based on these findings, the author draws several conclusions and implications, including the importance of companies improving the quality of personal relationships to enhance trust and intention to shop.

Keywords: Perceived ease of transaction; Perceived security of transaction; Trust; Intention to shop (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-698-7_29

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DOI: 10.2991/978-94-6463-698-7_29

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