The Power of Training in Elevating Job Satisfaction: A Case Study from the Digital Marketing Sector

Shahib Anshari Muhajir (), Syamsul Hadi, Didik Subiyanto and Supaprawat Siripipatthanaku
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Shahib Anshari Muhajir: Universitas Sarjanawiyata Tamansiswa
Syamsul Hadi: Universitas Sarjanawiyata Tamansiswa
Didik Subiyanto: Universitas Sarjanawiyata Tamansiswa
Supaprawat Siripipatthanaku: GlobalNxt University

A chapter in Proceedings of the 3rd International Conference on Management and Business (ICOMB 2024), 2025, pp 50-56 from Springer

Abstract: Abstract This study aims to analyze the impact of training on employee job satisfaction in digital marketing companies in Yogyakarta. This research employs a quantitative methodology, collecting primary data through a questionnaire from 126 Yogyakarta employees in digital marketing firms. The analysis reveals that training significantly affects job satisfaction, with a p-value of 0.014

Keywords: training; job satisfaction; digital marketing (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-698-7_6

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DOI: 10.2991/978-94-6463-698-7_6

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