Differentiation Strategy and Enterprise Sustainable Innovation-The Moderating Effect of Environmental Uncertainty

Deyun Xiao and Xueqi Huang ()
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Deyun Xiao: Wuhan University of Technology
Xueqi Huang: Wuhan University of Technology

A chapter in Proceedings of the 2025 10th International Conference on Financial Innovation and Economic Development (ICFIED 2025), 2025, pp 115-122 from Springer

Abstract: Abstract Competitive strategy determines the path for achieving sustainable innovation. This study, from the perspective of resource allocation, empirically explores the impact of differentiation strategy on sustainable innovation. The results reveal an “inverted U-shaped” relationship between differentiation strategy and sustainable innovation, with environmental uncertainty negatively moderating this relationship. These findings provide theoretical guidance for enterprises to achieve sustainable innovation.

Keywords: continuous innovation; differentiation strategy; environmental uncertainty (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-702-1_12

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DOI: 10.2991/978-94-6463-702-1_12

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