Exploration of the Innovative Development Path of the Digital Music Industry: Based on A Case Study of Chinese Music Enterprises

Yulin Ma ()
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Yulin Ma: Lanzhou University of Arts and Science University

A chapter in Proceedings of the 2025 10th International Conference on Financial Innovation and Economic Development (ICFIED 2025), 2025, pp 277-291 from Springer

Abstract: Abstract This paper takes Chinese music enterprises as an example to deeply explore the innovative development path of the digital music industry. It reviews the development history, market status, competition pattern, development environment, and trends of the digital music industry. Analyzes the innovative driving force and policy guidance role of digital technology in the music industry. Shows the innovative development path through cases such as NetEase Cloud Music and Tencent Music Entertainment Group. Puts forward the digital music industry analysis framework and development path based on SCP, including measures such as strengthening copyright protection, improving work promotion, maintaining user groups, and building a creative digital space to achieve sustainable development of the digital music industry. Through the research and analysis of various aspects of the digital music industry, relying on typical enterprise cases and taking the development path constructed based on the SCP model as the guide, it provides systematic ideas and strategies for how the digital music industry can respond to various challenges and seize opportunities in the process of innovative development. It is of extremely important theoretical and practical guiding significance for promoting the digital music industry to achieve healthy, stable, and sustainable development in the future. It has a value and contribution that cannot be ignored, whether it is for the strategic planning of music enterprises, the decision-making considerations of policymakers, or the in-depth exploration of the academic research field.

Keywords: digital music industry; innovative development path; Chinese music enterprises (search for similar items in EconPapers)
Date: 2025
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DOI: 10.2991/978-94-6463-702-1_31

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