Innovation Strategy of Enterprise Marketing Models in the New Media Market

Zhaoyun Li ()
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Zhaoyun Li: Guangzhou Vocational College of Technology & Business

A chapter in Proceedings of the 2025 10th International Conference on Financial Innovation and Economic Development (ICFIED 2025), 2025, pp 316-323 from Springer

Abstract: Abstract With the continuous development of new media era and network technology, to a great extent, the impact to the enterprise. Enterprise marketing mode are also constantly changing, only in this way to keep up with the pace of The Times, to promote enterprise innovation and development. Therefore, in this paper, the related overview of new media market, analysis of the new media market brings to the enterprise marketing mode innovation of development opportunities and challenges, and the new marketing mode innovation of the media market is strategy.

Keywords: New media market; Enterprise marketing model; Innovation (search for similar items in EconPapers)
Date: 2025
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DOI: 10.2991/978-94-6463-702-1_35

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