Analysis of Factors Influencing Consumer Purchasing Behavior of ESG-Related products

Wenyu Zhao ()
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Wenyu Zhao: Beijing Foreign Study University

A chapter in Proceedings of the 2025 10th International Conference on Financial Innovation and Economic Development (ICFIED 2025), 2025, pp 366-376 from Springer

Abstract: Abstract The integration of Environmental, Social, and Governance (ESG) principles has significantly reshaped consumer behavior, particularly in the realm of sustainable consumption. Organic food, emblematic of ESG-aligned products, has garnered increasing consumer preference due to its eco-friendly production methods, health consciousness, and alignment with social values. This study leverages a comprehensive data set from HKTVmall, Hong Kong's preeminent e-commerce platform, encompassing user purchase activities from December 1, 2022, to February 28, 2023. It investigates the multifaceted determinants of organic food purchasing behavior through a trilateral lens: consumer demographics, product features, and temporal dynamics. This study delineates the nuanced impact of consumer attributes on ESG product acquisition, and a multivariate regression model is constructed, synthesizing the empirical insights garnered from the data set. This model offers a robust framework for strategic planning and promotional initiatives aimed at enhancing the market penetration of ESG-compliant products.

Keywords: Linear regression; ESG; Consumers’ purchasing behavior; Organic food (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-702-1_40

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DOI: 10.2991/978-94-6463-702-1_40

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