The Transformation of the Indonesian Market in the Digital Era 5.0: The Role of Artificial Intelligence (AI) and the Internet of Things (IoT) in Driving Economic Growth

Citra Mulya Sari (), Tegar Tegar, Nila Nafisatul Bashiroh and Silvi Armadhita
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Citra Mulya Sari: Sayyid Ali Rahmatullah Tulungagung State Islamic University
Tegar Tegar: Sayyid Ali Rahmatullah Tulungagung State Islamic University
Nila Nafisatul Bashiroh: Sayyid Ali Rahmatullah Tulungagung State Islamic University
Silvi Armadhita: Sayyid Ali Rahmatullah Tulungagung State Islamic University

A chapter in Proceedings of the 8th International Research Conference on Economic and Business (IRCEB 2024), 2025, pp 191-204 from Springer

Abstract: Abstract The Indonesian market in the Digital 5.0 era is growing through utilization advanced system, including artificial intelligence (AI) meets the Internet of Things (IoT). This development is essential to supporting sustainable nor equitable expansion of the economy. The purpose of this study is to conduct An analysis the influence of artificial intelligence and the Internet Things applications on strategic sectors in Indonesia, including manufacturing, agriculture, trade and public services. This study also examines the function of digital technology in enhancing organizational effectiveness broadening market reach, and generating new job opportunities through products and services. Research results show that the internet of things and artificial intelligence (IoT) not only boost efficiency and productivity, but also have the potential to accelerate financial inclusion to bolster Indonesian’s competitiveness in the global market. However, issues like the digital divide and the requirement for adaptive regulation are priorities that must be addressed to ensure that these changes have a positive impact on all levels of society. Keywords: Digital 5.0, Internet of Things (IoT), Artificial Intelligence (AI), Market Transformation, Economic Growth, Indonesia.

Keywords: Digital 5.0; Internet of Things (IoT); Artificial Intelligence (AI); market transformation; economic growth; Indonesia (search for similar items in EconPapers)
Date: 2025
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DOI: 10.2991/978-94-6463-722-9_17

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