Facilitate the Transformation and Upgrading of Traditional Retail to Create New Retail

Zicong Liang ()
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Zicong Liang: Jinan University

A chapter in Proceedings of the 2025 10th International Conference on Social Sciences and Economic Development (ICSSED 2025), 2025, pp 429-437 from Springer

Abstract: Abstract With the rapid development of global economic integration and information technology, the traditional retail industry is facing tremendous transformations and challenges. This article analyzes the current status of the traditional retail industry and the problems it encounters, including high operational costs, a merchant-oriented sales model, inability of single-channel sales models to meet consumer demands, and the urgent need for transformation in traditional logistics. In response to these issues, this paper proposes corresponding strategies for transformation and upgrading, encompassing reducing operational costs, adopting a consumer-oriented approach, establishing an omnichannel sales model, and upgrading retail logistics. By analyzing successful cases of traditional retail enterprises such as Yonghu Superstores, Intime Department Stores, and BESTORE, as well as cooperation cases between online retailers and traditional retailers like Walmart and JD.com, and Suning.com and Carrefour, this paper extracts experiences and practices that can be used for reference. These cases demonstrate how traditional retail enterprises adapt to the requirements of the new retail era during their transformation and upgrading processes by optimizing supply chains, leveraging big data analysis, achieving channel integration, and enhancing logistics capabilities. This paper aims to provide beneficial references and insights for the transformation and upgrading of traditional retail enterprises, promoting high-quality development in the retail industry.

Keywords: Traditional Retail Industry; New Retail Era; Transformation and Upgrade Strategies (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-734-2_50

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DOI: 10.2991/978-94-6463-734-2_50

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