Research on the Paths and Methods of Carrying out Specialized and Creative Integration Curriculum Construction in Higher Vocational Colleges and Universities

Yingzi Xu ()
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Yingzi Xu: Qingyuan Polytechnic

A chapter in Proceedings of the 2025 10th International Conference on Social Sciences and Economic Development (ICSSED 2025), 2025, pp 438-448 from Springer

Abstract: Abstract The implementation of the specialized and creative fusion curriculum reform in higher vocational colleges and universities is conducive to the development of innovative and entrepreneurial awareness, spirit and ability while students continue to improve their professional abilities. In this paper, taking the core course “Marketing Technology” in the higher vocational marketing major as an example, combining the reform of the specialization fusion course with the rural revitalization of the local region, and taking the five regional 10 billion agricultural industries as the implementation scenario of the course reform, we discuss the construction idea of the specialization fusion course, the construction of the teaching content, the design of the teaching mode, as well as the implementation and evaluation of the teaching process, etc., so as to put forward the systematic paths and methods of the specialization fusion course reform, and to form a methodology with universal and reference value. It will discuss the construction idea of the specialized and creative integration course, the teaching content construction, the teaching mode design, and the implementation and evaluation of the teaching process, so as to put forward a systematic path and methodology of the specialized and creative integration course reform, and to form a methodological guideline with universal applicability and reference value.

Keywords: Specialized and Creative integration; curriculum development; marketing techniques; pathways; methods (search for similar items in EconPapers)
Date: 2025
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DOI: 10.2991/978-94-6463-734-2_51

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