Motivation and Influence Analysis of Greenwashing--Take Goldwind as An Example

Yanxin Yin ()
Additional contact information
Yanxin Yin: Southwestern University of Finance and Economics, School of Accounting

A chapter in Proceedings of the 2025 International Conference on Financial Risk and Investment Management (ICFRIM 2025), 2025, pp 292-297 from Springer

Abstract: Abstract Nowadays, in the two-carbon context, the topic of green industry has aroused the people’s attention gradually. As the construction of a beautiful China accelerates, the increasing number of businesses carry out greenwashing in order to maintain their corporate image, attract investment and increasing the corresponding economic benefits. These conducts have resulted in the negative consequences, such as the investment willingness of relevant stakeholders decreasing and the rating of ESG declining, which againsts the development of the green industry. In this paper, the vertical comparison method and case analysis are used for in-depth analysis of Goldwind’s greenwashing problem, expounding the motivation and influence of the enterprise’s greenwashing behavior. Meanwhile, on this basis, the shortcomings of this paper are explained and some prospects for future research directions have been made. It is hoped that this will enhance the public’s understanding and discrimination of greenwashing and promote the healthy development of green industry.

Keywords: Greenwashing; Goldwind; Green Industry (search for similar items in EconPapers)
Date: 2025
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-748-9_33

Ordering information: This item can be ordered from
http://www.springer.com/9789464637489

DOI: 10.2991/978-94-6463-748-9_33

Access Statistics for this chapter

More chapters in Advances in Economics, Business and Management Research from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().