Digital Transformation for Enterprise Growth-- Take Nongfu Spring as an Example

Shengxin Liu ()
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Shengxin Liu: Guangzhou No. 7 High School

A chapter in Proceedings of the 2025 International Conference on Financial Risk and Investment Management (ICFRIM 2025), 2025, pp 707-716 from Springer

Abstract: Abstract In the digital age, information technology is powerfully reshaping business. Consumer demands are constantly diversifying, and competition is increasingly sharpening. This new landscape makes digital transformation an essential pathway for enterprises’ growth. Take Nongfu Spring as a prime example. In its production realm, the company employs advanced automation technologies and strict digital quality control measures. This not only streamlines the production process but also stringently ensures product quality. Its supply chain makes smart use of big data and the Internet of Things. Through these, it can conduct precise demand forecasts, optimize inventory levels, and achieve highly efficient product delivery. In marketing, by astutely leveraging consumer insights and employing precision strategies, the brand’s influence expands, and consumer response rates soar. For data management, a unified and robust platform is in place to safeguard data security and provide reliable support for decision-making. Nevertheless, challenges remain. Data originating from multiple sources can undermine its overall quality, and there’s a significant shortage of digital talent. To tackle these issues, enterprises need to intensify efforts in data management, actively seek out and train competent digital talent, and continuously drive technological innovation. Such actions will assist Nongfu Spring and similar enterprises to more effectively undertake digital transformation, overcome hurdles, and maintain a competitive edge in the digital era.

Keywords: Digital transformation; Nongfu Spring; Production management; Supply chain optimization; Data security (search for similar items in EconPapers)
Date: 2025
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DOI: 10.2991/978-94-6463-748-9_78

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