An analysis of the Influence of Internet Micro - Public Welfare Attributes on Individuals’ Willingness to Participate

Jinjin Guo ()
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Jinjin Guo: Business College, Chongqing Vocational College of Transportation

A chapter in Proceedings of 2025 2nd International Conference on Applied Economics, Management Science and Social Development (AEMSS 2025), 2025, pp 362-368 from Springer

Abstract: Abstract Combined with the characteristics of Internet micro-philanthropy projects, this paper explores the influence of project characteristics on micro-philanthropy participation willingness and behaviour based on the perspective of individual behaviour. Based on literature collation, analysis and inductive summary, this paper puts forward research hypotheses, and then constructs a mediated mathematical model, aiming to verify the role of micro-philanthropy project feature attributes in influencing participation willingness, as well as the mediating role of trust.

Keywords: trust; project characteristic attributes; volunteering behaviour; contributing behaviour (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-752-6_38

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DOI: 10.2991/978-94-6463-752-6_38

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