Improving Business Sustainability through Innovative Promotion: Case Study of Up Fresh Makassar Using Canva Booklets

Nurul Kusumawardani ()
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Nurul Kusumawardani: Hasanuddin University

A chapter in Proceedings of the 9th International Conference on Accounting, Management, and Economics 2024 (ICAME 2024), 2025, pp 319-328 from Springer

Abstract: Abstract The objective of this study is to delineate innovative promotional strategies that employ the use of Canva booklets. This research employs a qualitative methodology with a practice-based approach. The primary data for this research were collected from the proprietors and customers of the Up Fresh Store in Makassar City, while the secondary data were obtained from documentary studies, books, literature, and other documents pertinent to the subject matter of the research. In this study, data were collected through the use of interviews, observation, and documentation. The data analysis comprises three stages: data reduction, data presentation and conclusion drawing. The research comprises a series of steps and the process of creating booklets. The findings indicated that the promotional strategy employed by Up Fresh Store Makassar remained ineffective. One such issue is the absence of a promotional booklet, which provides researchers with an opportunity to assist Up Fresh Store Makassar in increasing sales. The lack of sufficient promotional team members has resulted in an ineffective promotional strategy. The researcher has created a booklet with the aim of inspiring the promotion team to become more active in promoting products through advertisements and other methods. Additionally, it is hoped that the booklet will be well received and used by Up Fresh Store in Makassar.

Keywords: Promotion Strategy; Booklet; Canva Application; Innovative Promotion (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-758-8_27

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DOI: 10.2991/978-94-6463-758-8_27

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