Business Development Strategy Puskop Kartika Hasanuddin Kodam XIV / HSN through Strategic Business Unit

Lukman A. Marlang, Nuraeni Kadir and Muh. Sobarsyah
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Lukman A. Marlang: Hasanuddin University
Nuraeni Kadir: Hasanuddin University
Muh. Sobarsyah: Hasanuddin University

A chapter in Proceedings of the 9th International Conference on Accounting, Management, and Economics 2024 (ICAME 2024), 2025, pp 1044-1054 from Springer

Abstract: Abstract Puskop Kartika Hasanuddin Kodam XIV / Hsn experienced a decline in operating income/turnover in 2022 vs 2023, where the income of operations/turnover was a minus growth of -6%. The low income of operations/turnover was the main problem faced by Puskop Kartika Hasanuddin Kodam XIV / Hsn because the income of operations/turnover is the main contribution for Puskop Kartika Hasanuddin Kodam XIV/Hsn. Thus, this study aims to provide solutions with a marketing approach to improve the business income/turnover of Puskop Kartika Hasanuddin Kodam XIV / Hsn and achieve the expected targets. The population of this study is the entire financial report of Puskop Kartika Hasanuddin Kodam XIV / Hsn through the period of 2020-2023, hence the number of observations is 4 years of observation. The research sample is some parts of the characteristics possessed by the population. The type of sample used is a saturated sample. The analysis methods applied in this study are internal and external environmental analysis along with the SWOT analysis.

Keywords: internal environment analysis; external environment analysis; swot analysis (search for similar items in EconPapers)
Date: 2025
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DOI: 10.2991/978-94-6463-758-8_86

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