A Study on Consumer Behaviour and Shopping Expectations towards E-commerce

S. Shilpa ()
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S. Shilpa: JSS College for Women (Autonomous), PG Department of Commerce

A chapter in Proceedings of the IBA IEA Conference on Economics and Public Policy (Ecofluence 2024), 2025, pp 387-401 from Springer

Abstract: Abstract E-commerce is the conducting of trading activities through online platforms. As the e-commerce is growing, many of the retailers are trading online and many of the consumers are moving towards online platforms for their products/services needs. Consumer behaviour is the actions and decisions by the people when they select, purchase, use and dispose of products and services. Online consumer behavior is the way of consumer interaction with online platforms to make their purchases. Understanding the consumer behavior is the key factor for the success of any business. The present study analysed the online consumer behaviour and the shopping expectations of the customers and found that business needs to understand and analyse the consumer behavior in order to create the marketing strategies as well as to satisfy the customer needs. Meeting the shopping expectations of customers for online purchase is the vital need for business to attract and retain the customers. Convenience is the most attracting factor pulling the customers towards the online platforms for their product/service needs. Secured payment options by the e-sellers are the most expected thing by customers while shopping online.

Keywords: E-commerce; Retailers; Online Consumer Behaviour; Shopping expectations (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-766-3_19

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DOI: 10.2991/978-94-6463-766-3_19

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