Click to Thrive: Exploring Online Business Adoption Factors and Behavioural Intentions among Malaysian Technopreneurs

Teoh Bak Aun (), Nur Anirah Allapitchai, Nabil Hasan Saleh Al Kumaim and Tan Lay Hong
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Teoh Bak Aun: Xiamen University Malaysia
Nur Anirah Allapitchai: Universiti Teknikal Malaysia Melaka
Nabil Hasan Saleh Al Kumaim: Universiti Teknologi Malaysia
Tan Lay Hong: Universiti Teknikal Malaysia Melaka

A chapter in Proceedings of the 9th Terengganu International Business and Economics Conference 2025 (TiBEC IX 2025), 2025, pp 93-111 from Springer

Abstract: Abstract This study aims to validate the online business adoption (performance expectancy, effort expectancy, social influence, facilitating conditions, current trends, and market influence) influencing young Malaysian technopreneurs with behaviour intention as the mediator. The rapid shift in market dynamics and reliance on digital platforms highlights technology’s critical role in maintaining competitiveness and business continuity. However, despite the exponential growth of the internet, significant gaps remain in fully leveraging its potential for global market engagement, such as low digital literacy, limited technological infrastructure and inadequate marker access strategies. This study adopted quantitative research, collecting using a randomly distributed questionnaire with 268 responses. The results indicated that effort expectancy (β = 0.37, p

Keywords: Online business adoption; Young technopreneurs; SMEs (search for similar items in EconPapers)
Date: 2025
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DOI: 10.2991/978-94-6463-801-1_8

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