Understanding Behavioral Intention in Blok M’s Culinary Tourism: Gastronomy Image, Experiences, and Satisfaction

Dewi Sartika Kulsum and Miharni Tjkrosaputro ()
Additional contact information
Dewi Sartika Kulsum: Universitas Tarumanagara, Faculty of Economics and Business
Miharni Tjkrosaputro: Universitas Tarumanagara, Faculty of Economics and Business

A chapter in Proceedings of the Thirteenth International Conference on Entrepreneurship and Business Management UNTAR 2024 (ICEBM 2024), 2025, pp 300-310 from Springer

Abstract: Abstract The culinary industry in Blok M, Jakarta, has experienced significant growth, particularly among teenagers, establishing itself as an iconic culinary center with diverse food offerings. Despite a previous decline, the revitalization of the area, aided by the accessibility of public transportation such as the MRT since 2019, has attracted a steady influx of visitors. The purpose of this study is to examine how gastronomy images and memorable tourism experiences affect behavioral intentions, with customer satisfaction as a mediating role. It investigates factors contributing to positive customer perceptions, including taste quality, uniqueness, and service excellence. A quantitative research methodology is used in this research. Purposive sampling was used to gather data from 201 people who were participating in culinary tourism in Blok M. The analysis was performed with SmartPLS 4.0 software. The findings indicate that both gastronomy image and memorable tourism experiences positively and significantly impact on customer satisfaction and behavioral intentions within the culinary landscape of Blok M. For those involved in Blok M’s culinary tourism industry, this study offers insightful information that highlights the necessity of improving food quality and unique dining experiences to foster customer satisfaction. By concentrating on these variables, stakeholders are able to effectively position Blok M as one of the culinary destinations, driving increased visitor engagement and economic growth in the area.

Keywords: Gastronomy Image; Memorable Tourism Experience; Customer Satisfaction; Behavioral Intention; Culinary Blok M (search for similar items in EconPapers)
Date: 2025
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-809-7_24

Ordering information: This item can be ordered from
http://www.springer.com/9789464638097

DOI: 10.2991/978-94-6463-809-7_24

Access Statistics for this chapter

More chapters in Advances in Economics, Business and Management Research from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().