Inovation and Optimization of Commercialization Path for Professional Sports Clubs: Analysis Based on Successful European Football Cases

Haokang Wu ()
Additional contact information
Haokang Wu: Central South University, Physical Education, Teaching and Research Department

A chapter in Proceedings of the 2025 5th International Conference on Enterprise Management and Economic Development (ICEMED 2025), 2025, pp 209-216 from Springer

Abstract: Abstract With the reconstruction of the global sports industry competition pattern, traditional income cannot meet the strategic goals of sustainable development of professional sports clubs. Therefore, professional sports clubs are shifting towards a diversified revenue strategy, breaking through the barriers of traditional professional sports club revenue, and actively exploring new profit paths. This study is based on the European professional football club Real Madrid (2010, 2024) as a case study, analyzing how it breaks through traditional income barriers and innovates and optimizes in diversified business paths, providing reference for the commercialization development of other professional sports clubs. Research has found that Real Madrid has achieved a qualitative change in its revenue structure through a “three-dimensional collaboration” model. Future professional sports clubs need to build an innovative ecosystem of “technology empowerment data-driven ecological collaboration”. This study provides a theoretical framework and practical paradigm for the digital transformation of professional sports clubs, helping them break through the “trap of traditional income”.

Keywords: Professional sports clubs; Commercialization; Diversified revenue; Innovation and optimization; Real Madrid (search for similar items in EconPapers)
Date: 2025
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-811-0_22

Ordering information: This item can be ordered from
http://www.springer.com/9789464638110

DOI: 10.2991/978-94-6463-811-0_22

Access Statistics for this chapter

More chapters in Advances in Economics, Business and Management Research from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().