Research on the Impact of Network Platform Traffic on the Operation of Physical Stores Under the Background of the Digital Economy

Yueran Zhang ()
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Yueran Zhang: Grand High School

A chapter in Proceedings of the 2025 5th International Conference on Enterprise Management and Economic Development (ICEMED 2025), 2025, pp 443-449 from Springer

Abstract: Abstract It is very valuable to study the impact of network platform traffic on the operation of physical stores. This paper takes the Tiramisu store of Qifeng coffee and Guigui as the research object. Research has found that compared with traditional propaganda methods, network propaganda has a wider reach and is more convenient and effective. The store only needs to publish relevant promotional videos on the network, and someone will come to the store to punch in the card for consumption. This can not only attract a large number of customers for physical stores, but also provide more publicity materials for online publicity, and also improve the economic benefits of stores, thus forming a virtuous circle.

Keywords: digital economy; marketing; network traffic (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-811-0_47

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DOI: 10.2991/978-94-6463-811-0_47

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