Strategy Analysis of Facebook Under the Current Situation

Yi Zha ()
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Yi Zha: Zhejiang University

A chapter in Proceedings of the 2025 5th International Conference on Enterprise Management and Economic Development (ICEMED 2025), 2025, pp 577-583 from Springer

Abstract: Abstract With the rapid development of the times, the world has seamlessly stepped into the Internet era. Once a trailblazer in this domain, Facebook has witnessed a remarkable transformation from a simple social network to a multifaceted business empire. Initially, it connected people across the globe, revolutionising the way we communicate and share. However, technological innovation has brought about a wave of new software as time passes. Twitter, with its real-time short-form content; YouTube, famous for its video-sharing capabilities; and TikTok, popular among the youth for its short-video entertainment, have all emerged as fierce competitors. These new platforms have lured away a significant portion of Facebook’s user base, ultimately resulting in declining revenue. Moreover, geopolitical factors have played a role as well. Facebook has been unable to penetrate key national markets quickly, missing out on vast user segments and potential revenue streams. To address these pressing issues, Facebook needs to take decisive action. It should revamp its operation model, actively embracing technological trends such as AI for better user experience personalisation and AR and VR for immersive interactions. Collaboration with other emerging industries like e-commerce or fintech can open up new business paths. Additionally, Facebook must adapt its review rules and standards according to different regions’ cultural and regulatory norms. This way, it can expand its business areas and regain its competitive edge in the ever-changing digital landscape.

Keywords: Business Expansion; Geopolitics; Future Development of Facebook (search for similar items in EconPapers)
Date: 2025
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DOI: 10.2991/978-94-6463-811-0_60

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